Ultimately, those of us in the public
relations profession are storytellers.
Whether we’re promoting a brand or
protecting a corporate reputation,
it’s our job to find better and faster
ways to tell our clients’ stories and
to ensure those stories are heard at
the right time, by the right audience.
skills and a different mindset: we’ve replaced
messaging with storytelling, embraced paid media as
a way to amplify earned coverage and learned how to
adapt to an always-on environment where “real-time”
is the only deadline that matters.
That’s why we chose “Storytelling @ the Speed of
Now” as the theme of this year’s Academic Summit,
which took place in Chicago June 25-27 at DePaul
University. In addition to DePaul, Edelman’s co-hosts
were PR Week and the University of Notre Dame.
This biannual event – a three-day educational
immersion – gives college deans and professors an
opportunity to learn marketing and communications
best practices from nearly three dozen Edelman
clients and digital and media innovators, as well
as our own senior managers. Professors who teach
marketing, media, public relations, digital
communication and journalism at more than 80
universities from nine countries participated,
hearing blue chip case studies and gaining practical
knowledge they could immediately incorporate into university curricula.
Above all, the professors learned firsthand what students need to know
now to pursue a successful communications career in the future.
Why does Edelman invest in an event like this? By “teaching the teachers,”
our aim is to invest in the next generation of communications professionals
– those students who will ultimately join and lead our industry. Ideally,
many of them will choose to do so at Edelman.
Vice Chair, Client Engagement for Edelman in the U.S.
Director of the Academic Summit
We’ve created this ebook
so the stories we heard
at the summit – and the
lessons they held – are kept
alive for both educators
Throughout, we’ve let the
voices of our presenters and
panelists shine through,
sharing their experiences,
wisdom and results. These
stories go beyond “once
upon a time.” They speak to
our time and how we live
and work now.
Welcome to Storytelling @ the Speed of Now
Photo: Nancy Ruscheinski with Tyler Gray, Editorial Director, Edelman NY