Our clients are embracing an always-on and an always-
ready approach to communications. So is Edelman.
Storytelling at the speed of now – the theme of this
year’s Summit – is deeply embedded in the DNA of PR.
While the idea of a brand or a corporation telling its
own story, in its own voice, in real-time, may seem
new, it’s not. In fact, it is simply an evolution of what
we have been practicing in PR for years. What is
different, of course, is the velocity and the proliferation
Today, ideas and content must flow furiously at a pulse
rate that the digital landscape demands. But that
quickening doesn’t obviate some basic truths. We must
never lose sight of the importance that quality
storytelling and a journalistic mindset have in an
ecosystem where there is simply too much content and
not enough time.
Keynote Remarks from Richard
Edelman, CEO /
June 26, 2014
Storytelling @ The Speed of Now
This, among many other reasons, is why I am convinced
that PR is now poised to become a more prominent
discipline in marketing services. More on this in a bit.
First, let’s start off with a look at what’s now – the key
trends we see emerging.
Then I will talk about the future and the role that
you and your students will play in a world where
companies like ours now must seamlessly blend
earned, owned and paid content strategies. (And yes,
I will assign homework.)
Let’s begin with an update on “what’s now.” When we
last convened at Stanford University in 2012 I urged
you to equip your students to:
1. Embrace a more visual approach – to both show